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Quick Bytes
- The Los Angeles Lakers partner with Wasserman for global sponsorships.
- Wasserman to leverage its network to boost Lakers’ international presence.
- Lindsey Harding joins JJ Redick’s coaching staff for the Lakers.
Lakers Expand Global Reach with Wasserman Partnership and Strengthen Coaching Team
The Los Angeles Lakers are setting the stage for a broader global influence by teaming up with Wasserman, a leader in sports and entertainment. This strategic move aims to harness Wasserman’s extensive network to secure international sponsorships and enhance the Lakers’ worldwide appeal.
Tim Harris, the Lakers’ COO, emphasized the significance of the partnership, noting that the vast majority of Lakers fans are based outside North America. Wasserman’s expertise in commercial sales is expected to forge connections with premier global brands, driving business both in Los Angeles and internationally. Mike Vandrau of Wasserman expressed excitement about the collaboration, aiming to amplify the Lakers’ storied legacy and popularity beyond the United States.
On the court, the Lakers are also making strides with new head coach JJ Redick assembling a formidable coaching team. Lindsey Harding, the G League Coach of the Year, is the latest addition, bringing her talent and experience to the Lakers as a full-time assistant coach. Harding’s history with Redick and her previous role with the Philadelphia 76ers as a player development coach underscore her qualifications for this significant position within the Lakers’ coaching staff.
Image Credits
- Getty Images: Lakers and Wasserman logos.
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