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- The Los Angeles Lakers partner with Wasserman for global sponsorships.
- Wasserman to leverage its network to boost Lakers’ international presence.
- Lindsey Harding joins JJ Redick’s coaching staff for the Lakers.
Lakers Expand Global Reach and Coaching Team
The Los Angeles Lakers are set to amplify their global influence through a new partnership with Wasserman, a leader in sports, music, and entertainment. This collaboration aims to secure international sponsorships and connect with the Lakers’ extensive fan base outside North America.
Tim Harris, the Lakers’ COO, emphasizes the potential of this partnership to engage with the 90% of fans located internationally. Wasserman’s dedicated commercial sales division is expected to play a pivotal role in linking the Lakers with top-tier global brands. Mike Vandrau of Wasserman expresses excitement about enhancing the Lakers’ brand worldwide, citing their legacy and widespread popularity.
On the court, the Lakers are also making strategic moves. JJ Redick, the new head coach, is assembling a strong coaching team, including Lindsey Harding, the G League Coach of the Year. Harding’s history with Redick and her previous role with the Philadelphia 76ers as a player development coach make her a valuable addition to the Lakers’ coaching staff, marking her as the franchise’s first full-time female assistant coach.
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